My Story

I discovered the field of aging at age 23 in 1988. While working in public relations in New York City, I came across an annual report that changed my life. It talked about America coming of age and how the worldwide longevity trend would impact every facet of life. I was hooked and remember thinking, “This is my future!” I rearranged my life to be part of this new world, applying to grad school and leaving my PR job. I earned my masters in social gerontology from the University of Pennsylvania in 1991. Back then, the Tuesday New York Times science section might feature an occasional story about aging. Today, stories about aging are everywhere! As a gerontologist educator working with organizations and individuals for more than 35 years, I’m still passionate about my career choice!

The Name

I get asked about the name a lot.

It’s all about new perspectives.

I see “Borrow My Glasses” as a powerful metaphor that reflects my deep belief in the importance of bringing new perspectives to aging, caregiving, and dementia.

Everyone seems to see situations from their own vantage point, yet “borrowing the glasses” or “trying on the perspectives” of others in a family, organization, care team or community can lead to deep connectedness and transformative solutions.

Big picture, individuals and organizations are largely unprepared for the challenges and the many opportunities that stem from unprecedented longevity.

As the number of older adults and caregivers continues to expand dramatically, many could benefit from borrowing the glasses of professionals with gerontology expertise.

There is a clear need to expand capacity among professionals and organizations to serve older adults and caregivers in their workforce, customer base, and referral sources. At the same time, caregivers are largely untrained and unprepared for their roles. They can benefit from flexible, convenient, high-quality training, support and resources.

I wanted a unique name to fit both the worldwide demographic shift we’re all living through and the potential opportunities. “Borrow My Glasses” crystalized before my eyes.

Gerontologist & Founder

Donna B. Fedus, M.A.

Donna Fedus is a gerontologist, dementia educator, and founder of Borrow My Glasses (BMG), LLC, an education and evaluation company bringing new perspectives to aging, caregiving, and dementia, without the tragedy narrative. With more than 35 years of experience as a gerontologist and nearly 20 years as a dementia educator and caregiver coach, Donna is recognized nationally as a subject matter expert, thought leader, program strategist, researcher, and speaker preparing individuals, organizations, and communities to embrace the opportunities and realities of longevity. 

Through BMG, Donna and her team develop scalable learning solutions, training, and evaluation services delivered nationwide for organizations looking to better serve their customers, referral sources and workforce; to strengthen caregiver capacity; and to scale programs that benefit end users while advancing organizational goals. 

A sought-after speaker, Donna presents keynotes and workshops at local, state, and national conferences on dozens of topics. As an adjunct professor at Quinnipiac University, she created and taught courses in Dementia FundamentalsSocial Issues in Family Caregiving, and Sociology of Aging. She serves on Quinnipiac’s Committee for Age Inclusivity as well as several other nonprofit boards and advisory groups.

Donna has also served as Principal Investigator on several research initiatives. These include a National Institute on Aging (NIA)-funded study called WOOP for Dementia Caregivers conducted in collaboration with researchers at Yale University, Dr. Gabriele Oettingen and other experts. They demonstrated the feasibility of tailoring the delivery of an evidence-based goal attainment strategy for caregivers via novel technology. Donna led several Disrupt Aging studies over five years of collaboration with AARP that demonstrated transformed attitudes about aging among college students and community members based on exposure to a two-hour interactive curriculum. Additionally, Donna’s Gerontology Relevance Study found that college students recognized the personal and professional value of gerontology education after completing a brief asynchronous module.

Through education, research, evaluation and program development, Donna continues to empower organizations to embrace longevity, strengthen caregiver confidence and capacity, and inspire new perspectives on aging and dementia, without the tragedy narrative.

The Team

Borrow My Glasses scales our team based on the needs of each project.

We work with experienced learning strategists, instructional designers, writers, graphic artists, coordinators, facilitators, technical directors, film crews, editors, evaluators, and anyone else needed to deliver the project on time and on budget.

Special recognition and thanks to Lauren Lewis, who was co-owner and BMG’s Chief Operating Officer for more than a decade. Lauren brought deep expertise and varied skills to BMG, which contributed enormously. While Lauren decided to move on to new professional opportunities, she and Donna happily remain twins for life!!

Proud to be Woman Owned

Certified Woman-Owned Small Business (WOSB) with the SBA

Borrow My Glasses, LLC has been certified as a Women Owned Small Business (WOSB) by the U.S. Small Business Administration (SBA) for the Women-Owned Small Business Federal Contract Program (WOSB Program).

Certified Connecticut Disabled Woman Owned Small/Minority Business Enterprise (S/MBE)

Borrow My Glasses, LLC is proud to be certified with the State of Connecticut’s Department of Administrative Services Supplier Diversity Program. The disability refers to hearing loss. Rest assured that through the wonderful technology of hearing aids, We Hear You!

In the Media